Back in July I posted some of my recent work for Jerry Seinfeld, Sweet’N Low, Energy Kitchen and now six months later, I have a few more web & branding projects to share with you. Thanks for looking!
Ruff Club is a dog-friendly social club and contemporary pet care hub based in East Village, New York City. I had the pleasure of branding this new business from the ground up, creating their logo, overall look & feel and web site design.
The positioning of the brand shies away from the “boutique hotel experience” and instead, true to the East Village, offers a laid-back environment where dogs and humans are treated with dignity and respect but never pampered or infantilized.
Ruff Club is built on the idea that people can channel the love and humility their dogs provide, into new relationships and collective community engagement.
Ruff Club will be opening their doors very soon. I’ll share more photos once they become available.
Ruff Club Logo
Ruff Club Logo Reversed
Ruff Club Website Home Page
Ruff Club Website FAQ Page
Ruff Club Letterhead (The logo & text are stamped on) & Business Card
Ruff Club pre launch at the NYC Halloween Dog Parade.
Outside of the Ruff Club store front, providing support for pets effected by Hurricane Sandy.
Ruff Club Stationery, Coffee Slips, Stickers, iPad Mini Case, Dog Food Lid.
Ruff Club Coffee Corner
Ruff Club In Store Signage & The Founders
Ruff Club Check In Room
Coffee Shop Restaurant, NYC
When Ammirati (the agency I work at) was asked to rebrand & refresh the iconic Coffee Shop restaurant in Union Square, our stomachs growled at the opportunity. We designed a sexy new website that visually reflected their 23 opening hours, both for the desktop and mobile.
Each of the 23 squares on their home page represents 1 hour of the day and a photo taken within that hour is randomly displayed each time the page is loaded. The website is scalable ensuring that screen sizes are used to their maximum potential. Viewing the menu and ordering online is just one click away too.
My role in this project was coming up with the 23 hour grid concept and the overall UX / UI design for the desktop and mobile versions of the site.
The Coffee Shop Website
The home page for the ‘Coffee Shop’ Union Square, NYC
The menu page for ‘Coffee Shop’ Union Square, NYC
Coffee Shop NYC Mobile Website
Au Natural In The Raw Facebook App
The Au Natural In The Raw app allows users to upload their own food photo, censor it, and then share their successful creation. Friends can then click on the shared photo and “reveal” the sweet creation via an interactive slider. Users can then share their own photo, view the Au Natural gallery and gain access to secret In The Raw recipes.
My role in this project was the interaction design for both the mobile & desktop versions of the Facebook application; including the overall architecture of the app, the user experience & user interface design. Designed & developed at Ammirati.
The mobile version can be seen here (must be viewed on a Mobile device):
The desktop version can be seen here:
In The Raw Mobile Facebook App
Vero Water is the industry leader for the finest still and sparkling water and is based in Miami, USA. I created this logo / brand identity / bottle design back in 2009 however they’ve just had a photo shoot and thought I would share some of the new shots.
Another client, Appex, that I designed the brand identity for in 2009 has been expanding very fast. Here are some snaps showing their identity in use, from yo-yos, to soccer jerseys, to 8-foot high signage. Great to see it all come alive!
Appex Front Desk with Yo-Yos and Balloons
Appex Welcome Chair
Installing The Appex Signage
8 Foot Appex Signage
Appex Newspaper Ad
Appex Football Team
Thoughts and comments are always welcome. Thanks again for looking!
As a heads up, the Just Creative blog may be a bit quiet over the December holiday break as I will be traveling. Happy Holidays all!